You could be paying the bills with brand deals while delivering value to your community.
You could spend your weekdays shooting + filming amazing content for brands you love.
Summer Camp is the ultimate how-to for bloggers who want to make a full-time income from their blog - and pitch, negotiate, and land their own paid brand collaborations.
It’s the only program of its kind that teaches you an actual STRATEGY from beginning to end of a brand deal - all in one week - and from the perspective of someone who works in PR.
Summer Camp has taught over 100+ bloggers of ALL sizes how to land brand deals with companies like Clarisonic, Neutrogena, Lowe’s, Sephora, + more.
You've had brands reach out to you - but they only want to send you free product. NOT cash money.
You dream of being an influencer full-time - but you have NO idea how to land those brand deals you see on Instagram.
You pour hours into your blog and Instagram...all to not make ANY money.
Making enough money that blogging full-time seems like an actual possibility
Planning out brand deals months to align with your content calendar.
Sending off invoices to brands - knowing they're paying you exactly what you deserve.
I love pitching like any good publicist does, but where the actual money is made is in the negotiation.
Pitching - aka the lifeblood of you working with brands.
We're diving into exactly how to find brands to work with + exactly what those brands need to see from you.
Use Instagram strategically to get yourself in front of brands + PR firms.
I know legal stuff is boring...but getting PAID isn’t boring.
Perhaps the hardest part is slapping a price tag on yourself and your work. You’ll get a concrete number to deliver with confidence the next time someone (like me) asks.
These were my FIRST partnerships with well-known brands, + I felt prepared + confident throughout the entire process because of everything I learned in Summer Camp."
Before Summer Camp, I wasn’t totally sure how to price for Instagram posts, especially as my following grew, so I kind of just took whatever a brand offered me and ran with it. With Summer Camp’s Pricing Guide, I confidently raised my prices."
I thought I needed to have a ton of followers to get paid + to receive free product. I've also recently been invited to an invite-only event for travel and lifestyle bloggers!"
I was able to adjust my packages and negotiate a $3K brand collaboration. But the most worthwhile thing I learned from Summer Camp was to understand my value as a creator and ask for what I'm worth."
Working in full time in PR, I started writing blogging tips from my unique perspective from the PR world could provide so much never-before-heard value to bloggers + influencers hustling their own blogs, wanting to work with brands.
I now operate Slightly Savvy full-time through the original blog; the newest project, Swipe Up: A Podcast for Influencers; and I'm SO honored + excited to teach you how to monetize your influence.
Most recently, the Director of Marketing + Communications for HGTV's Property Brothers
Easily make back the investment of Summer Camp through brand deals
Stop getting paid in only free product + turn any offers you get into paid work.
Reach out to brands and PR firms with confidence - and actually hear back
Build a custom pricing structure for your blog - regardless of how many followers you do/don’t have
Per Katherine’s suggestion, I gave the PR contact multiple pricing package options to choose from which really made a big difference in closing the deal. I have continually been using this technique and Katherine’s brand centered approach to pitching in order to secure additional paid jobs."
Katherine provides a wealth of knowledge in all of the content she produces, and I can confidently say that Summer Camp teaches you things about the industry that you won't find anywhere else."
Summer Camp taught me the metrics that I should be showing brands about my blog and how to market myself. I bought so many courses prior to Summer Camp - Summer Camp is truly the only place where I felt like I learned from someone who had industry experience about turning my blog into a business."
Prior to Summer Camp, I had no idea where I stood when it came to pricing, brand outreach, or how to leverage my following.
Now, I'm much more confident when pitching + I also have specific reasons to show brands why they should want to work with me."
I felt like my blog was too small + brands would never care or look at me! Summer Camp taught me the metrics that I should be showing brands about my blog + how to market myself. Summer Camp is truly the only place where I learned from someone with industry experience about turning my blog into a business."
"Summer Camp with Katherine is unlike anything else that's out there! Katherine uses her expertise and experience working in PR to bring insiders tips to elevate bloggers and influencers.
Janna said, "Before I joined Summer Camp I had already invested in another very expensive pitching course and was a bit hesitant to spend more money on yet another course. I was worried I might not learn anything new and that it might be material I have already heard before. I am happy to say Summer Camp exceeded all my expectations!! I have learned so much insight from the course and I find myself constantly referring back to the content, especially the email templates, when I am communicating with brands."
Don’t stress, friend - you’ll have access to Summer Camp content forever.
You can do it completely at your own pace - and come back whenever you want to refresh.
First, one of the main things we cover in Summer Camp is how to leverage a smaller following as a micro influencer! There's tons of value in having a smaller community - you just have to know how to present it to brands.
Just because you have a smaller following doesn't mean brands won't be interested in working with you. You just need to know who to reach out to, how to highlight your strengths in your pitch, how to negotiate a bit, and not just accept free product as payment :)
Some brand collaborations take MONTHS to play out. For this reason, Summer Camp can't be refunded.