ambitious, growth oriented influencers who are ready for a step-by-step strategy for landing paid brand deals.
Summer Camp is unique in that we focus on two core goals:
Making enough money that blogging full-time seems like an actual possibility.
Negotiating with brands confidently to hit your income goals.
Sending off invoices to brands - knowing they're paying you exactly what you deserve.
You've had brands reach out to you - but they only want to send you free product. NOT cash money.
You have NO idea how to land those brand deals you see on Instagram.
You pour hours into your blog and Instagram...all to not make ANY money.
Working on tons of one-off campaigns
Working for free
Build long-term partnerships
Land paid brand deals
These were my FIRST partnerships with well-known brands, + I felt prepared + confident throughout the entire process because of everything I learned in Summer Camp."
Before Summer Camp, I wasn’t totally sure how to price for Instagram posts, especially as my following grew, so I kind of just took whatever a brand offered me and ran with it. With Summer Camp’s Pricing Guide, I confidently raised my prices."
I thought I needed to have a ton of followers to get paid + to receive free product. I've also recently been invited to an invite-only event for travel and lifestyle bloggers!"
I was able to adjust my packages and negotiate a $3K brand collaboration. But the most worthwhile thing I learned from Summer Camp was to understand my value as a creator and ask for what I'm worth."
You're tired of spending hours digging through Google or learning from other bloggers.
You want to say "yes!" to that mid-week Nashville trip - because you're working on your own time.
You want to serve your readers authentically with partnerships that will improve their lives, too.
You want to make consistent, significant money from your blog - enough to one day make it a full-time income.
The next time your husband pops in and says,
“Hey babe, making any money from your blog yet??”
You get that nice sinking feeling when your answer is
…but you just put in 20 hours of work….
You can get serious about your business.
You can go at it without a proven framework.
A proven system for negotiating with brands/
Plug-and-play negotiation templates
A structure for turning a free offer into paid work.
Start of creating your influencer-brand relationship process.
Exact breakdown of creating a pricing structure.
Plug-and-play rate sheet, case study, + press kit templates done for you.
A whole proven system on structuring your pricing packages.
Walk away with a unique proven strategy to pitch to brands and actually get a response instead of crickets.
A unique 3-part pitching system to reach out to brands.
Dive into more specific + nuanced tips for crafting a higher-converting pitch.
Clarifying Your Pitch - the unique strengths + data behind your own brand.
30+ done-for-you pitching templates.
A step-by-step digital organization system for tracking your partnerships from start to finish.
Creating a custom process for on-boarding and off-boarding partners.
A specific, proven system for creating better, more strategic long-term partnerships.
A proven system for clarifying + understanding your contracts.
Checklists to test your contracts + invoices.
Breakdown of streamlining contracts, payments, invoices.
Exact mockups of FTC standards
A proven system for communicating with brands for long-term partnerships.
Creating + clarifying your own custom communication process.
Best practices + plug-and-play communication workbook
Working in full time in PR, I started writing blogging tips from my unique perspective from the PR world could provide so much never-before-heard value to bloggers + influencers hustling their own blogs, wanting to work with brands.
I now operate Slightly Savvy full-time through the original blog; the newest project, Swipe Up: A Podcast for Influencers; and I'm SO honored + excited to teach you how to monetize your influence.
Most recently, the Director of Marketing + Communications for HGTV's Property Brothers
A pitching course
A working with brands course from the bloggers perspective
A course based on theory that doesn’t work in real life
Get 4-week free access to our paid membership community.
4 weeks of group coaching, live calls.
Live Facebook Q+As.
Specific audit calls on pricing + pitching.
Ambitious, engaged community with expert support.
Janna said, "Before I joined Summer Camp I had already invested in another very expensive pitching course and was a bit hesitant to spend more money on yet another course. I was worried I might not learn anything new and that it might be material I have already heard before. I am happy to say Summer Camp exceeded all my expectations!! I have learned so much insight from the course and I find myself constantly referring back to the content, especially the email templates, when I am communicating with brands."
Don’t stress, friend - you’ll have access to Summer Camp content forever.
You can do it completely at your own pace - and come back whenever you want to refresh.
First, one of the main things we cover in Summer Camp is how to leverage a smaller following as a micro influencer! There's tons of value in having a smaller community - you just have to know how to present it to brands.
Just because you have a smaller following doesn't mean brands won't be interested in working with you. You just need to know who to reach out to, how to highlight your strengths in your pitch, how to negotiate a bit, and not just accept free product as payment :)
Some brand collaborations take MONTHS to play out. For this reason, Summer Camp can't be refunded.
Per Katherine’s suggestion, I gave the PR contact multiple pricing package options to choose from which really made a big difference in closing the deal. I have continually been using this technique and Katherine’s brand centered approach to pitching in order to secure additional paid jobs."
Katherine provides a wealth of knowledge in all of the content she produces, and I can confidently say that Summer Camp teaches you things about the industry that you won't find anywhere else."
Summer Camp taught me the metrics that I should be showing brands about my blog and how to market myself. I bought so many courses prior to Summer Camp - Summer Camp is truly the only place where I felt like I learned from someone who had industry experience about turning my blog into a business."